In this competition the objective is to create a new design and image to the NEO project. As it is stated on their website:
"The competition calls on creative individuals to help NEO improve its branding and visual communications. Participants are tasked with creating a new design for neo.org as well as icons for key NEO ecosystem concepts."
Even though you are not hacking and developing the blockchain, it might require understanding the project to be able to complete the work.
The prizes are up to $30k in GAS.